Home About us       Blog       News     Careers     Support     Contact     Site Map  

Ariba Buys into On-Demand via Procuri

by Daniel Ball, Marketing Director, Wax Digital 21. September 2007 11:14

The biggest vendor story of the year officially broke yesterday, albeit that the grapevine had been rustling with rumours for some time. Ariba’s decision to pay $93 million for its Atlanta-based rival Procuri marks out perhaps the first step in a consolidation strategy that would appear – at least on this evidence – to be focusing on the numbers rather than looking to breach new market territory.

While Procuri’s customer base has a wider span than Ariba’s, with some penetration into the SME sector, their core customer profile is broadly the same. And from a technology point of view there is a great deal of overlap, which begs the question whether Procuri will go the way of Freemarkets and essentially disappear from view, with the TotalSource product set swallowed whole by Ariba and Procuri customers ‘invited’ to upgrade to an Ariba solution. 

One area in which Procuri can add to the Ariba story effectively is by delivering on-demand revenues. Despite a concerted drive in this direction for some years now, Ariba has yet to create real traction in the on-demand market – especially outside the USA. Procuri’s on-demand customer base creates an instant and significant beachhead in this space and it will no doubt play well with Wall Street.  

Whether it plays quite so well for Procuri’s customers is an altogether different issue.

Currently rated 5.0 by 1 people

  • Currently 5/5 Stars.
  • 1
  • 2
  • 3
  • 4
  • 5

Tags: ,

Business

Related posts

Add comment


(Will show your Gravatar icon)  

  Country flag




Live preview

August 28. 2008 18:55

Gravatar

Calendar

<<  August 2008  >>
MoTuWeThFrSaSu
28293031123
45678910
11121314151617
18192021222324
25262728293031
1234567

View posts in large calendar

Recent posts

Recent comments

Any views expressed within the pages of this blog are those of the individual author, except where the sender specifically states them to be the views of Wax Digital Ltd.

© Copyright 2008

Sign in